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10 Tips to Financially Prepare Yourself for a Recession

Recessions are notoriously very hard to predict. Many economists are predicting a recession sometime soon while according to others, it could be years away. In any case, it’s smart to assume that it could occur at any moment and hence, preparing early is important. Following are 10 tips to financially prepare yourself for a recession so you can …

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Why Building a Brand is Different Than Building an e-Commerce Store?

The failure to understand the difference between brand building and eCommerce building is a common marketing gap. While both have similar goals as they are done with the purpose of increasing sales and revenue, the approaches applied for each vary and they both have the ability to make other more or less effective. Read on to take a look …

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The Do’s and Don’ts of Fashion

Looking more stylish and fashionable isn’t really about wearing the most expensive, trendy clothes or mastering complex styling tricks. Do’s and don’ts also apply in fashion. Just because something is expensive, flashy, or trendy doesn’t mean it’s an ideal choice for everyone. Most of the time, things in fashion are created to suit a specific bracket; whether it’s body type or age. Veering away from this …

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Why Are People More Risk Averse Than Reward Driven?

Every day, people make decisions under uncertain conditions in a number of different scenarios (e.g. Is it safe to cross the street with a vehicle approaching? Should I invest in this stock?). Studies from different fields, including psychology, economics, and behavioral economics have established that most people are more risk averse, which is the tendency to prefer a specific but possibly less …

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Dropshipping 101: The Who, What, Where and Why of Dropshipping

Ecommerce is a now bigger than ever and it is still growing. Nowadays, it’s not uncommon to buy products online using your smartphone. This trend is not just good for retail companies, but also for individuals who are looking to make money via ecommerce, either as a full-time job or side gig. Dropshipping 101 is a common …

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